The so called “P3” is an international Conference on Sustainable Tourism which takes place in San Jose, Costa Rica from 3rd to 6th November. It is organized by the National Chamber of Ecotourism and Sustainable Tourism (CANAECO). At the Conference countries such as the United States, New Zealand, Kenya, Peru, Bhutan and Australia, and other countries will be part of it to share experiences and lessons learned in the past regarding to Sustainable tourism and ecotourism.

Costa Rica is a leader and pioneer in sustainable tourism, therefore it was chosen to lead the discussion, do an analysis of the past regarding to sustainable tourism and share experiences on the subject, which focuses on the three issues: the environment, part of people and their actions and how a peaceful country without an army for more than 45 years can support international peace.

This year the P3 takes place for the 4th time and will have four subject areas associated to the four elements of earth, air, wind and fire. Especially this year the conference will try to motivate other countries to focus on eco-tourism as well as to communicate how to manage sustainable tourism. Several other issues regarding t green economies, friendly investment, sustainable destinations and how to expand markets and achieve greater competitiveness in the tourism sector will be part of the agenda. The goal of the event is to share strategies, best practices, challenges and opportunities in the tourism sector between countries all over the world. It takes place to help make tourism a sustainable activity and further more to emphasize the important role that Costa Rica has assumed on a global level. The new national brand “Essential Costa Rica” will also be an important part of this event.